๐ What is Break Even Point?
The break even point (BEP) is the moment when your total revenue equals your total costs. At this point, you're neither making a profit nor taking a loss โ you've "broken even." Every sale after the break even point is pure profit.
Understanding your break even point is critical for business survival. It tells you the minimum sales needed to cover costs, helps you set realistic goals, and guides pricing decisions. Most startups fail because they underestimate how long it takes to reach break even.